Xcore Nutrition 100% Whey Hydro Isolate Supplement Review
This is the introduction of Xcore Nutrition on its official website to supplement 100% Whey Hydro Isolate, supposedly the best protein supplement money can buy.
“If you're not content with anything but the best, if the protein supplement you're looking for must be above any other protein supplement on the market, if you want the best whey supplement money can buy, here it is: 100% Whey Hydro Isolate!”*
“No other protein supplement can give you the same results in terms of muscle growth and recovery. In fact, the main competitors don't even come close!”*
After these two excerpts, it is clear that Xcore Nutrition wants to position 100% Whey Hydro Isolate as a top supplement.
Is it really a top protein?
Let's start the analysis by forgetting about marketing and analyzing the facts, because these are the ones that matter.
The 100% Whey Hydro Isolate is available in two sizes – 907g and 2000g.
In addition to sizes, we have 5 flavors available: Strawberry, chocolate, vanilla, biscuit/cream and banana.
The list of ingredients for this supplement is as follows:
Confused. This list of ingredients is undoubtedly confusing.
Let's translate this list of ingredients into human language.
Each scoop of this supplement is 28g. Of these 28g, 27g are “iXPB Peptides Fusion”. The rest refers to the other ingredients (Flavourings, colorings, etc.)
And what is this “iXPB Peptides Fusion”?
Basicamente, é uma mistura de proteína isolated whey, concentrada e hidrolizada com uma adição de BCAA’s, L-Glicina e L-Glutamina.
These are the nutritional values of this supplement in the strawberry version.
We have in the first column the reference values for a dose/scoop and then the numbers for each 100g of product.
100% Whey Hydro Isolate contains a protein content of 82,14%.
“…the main competitors don't even come close!”
ON Whey contains 81,63% of protein content.
Prozis 100% Whey Concentrate contains 82%.
It seems that the competitors even come close, as the protein content is practically equal.
Regarding the levels of carbohydrates and fats, we can say that they are good compared to the average, but it's not enough for a big standout.
If the analysis stopped here, this would undoubtedly be a good supplement, but the rest is missing.
We have already seen that the protein content of this supplement is good, it remains to be seen, is this protein content of quality?
The Xcore supplement asserts itself as a hydrolyzed / isolated whey, so one would expect the aminogram to be at least slightly higher compared to a purely concentrated whey.
When we looked at the aminogram of 100% Whey Hydro Isolate, we noticed that something strange was going on, and as such, we put it side by side with the Myprotein Impact Whey, also in the strawberry version.
The 100% Whey Hydro Isolate despite having a higher protein content (82,21% vs 78.63%) compared to the Impact Whey strawberry, only has a higher concentration of amino acids in only two of them, and neither is even essential.
Although this supplement has BCAA's added to the already present whey protein, it contains less BCAA's than an exclusively concentrated whey, with no extra BCAA's added.
Whey Hydro Isolate - Total BCAA's/100g = 17.48g
Impact Whey Strawberry - Total BCAA's/100g = 18.01g
Why does this happen?
How does 100% Whey Hydro Isolate with a higher protein content lose virtually all amino acids to Impact Whey?
Glycine is a non-essential amino acid used by supplement brands to increase the protein content of their products cheaply, thus allowing you to use less (more expensive) whey protein while keeping protein numbers high (and costs lower).
If we look at the brand's advertising on its official website, we see that it highlights the addition of BCAA's and Glutamine in its formula, however, we didn't find any reference to the addition of Glycine in its advertising.
I wonder why?
If Xcore Nutrition didn't add L-Glycine to this supplement, it would likely have a protein content of around 70%**. That is, it would be composed of only about 70%** of protein.
Another interesting fact, if we do the math to the amount of L-Glycine that was added to this product, the value reaches almost 250g of extra glycine for every 2000g of product!**
“If you want the best whey supplement money can buy, here it is: 100% Whey Hydro Isolate!”
Finally, here is an analysis of the average price of 100% Whey Hydro Isolate.
Cost Per Serving
Cost 100g / protein *
*The cost per 100g of protein refers to the cost per 100g of real protein, while the cost per serving refers to the cost per scoop which in this case is 28g and brings 23g of protein, the cost per 100g of protein is the cost per 100g of pure protein.
Each shake costs €0.93 in the small format (907g) and €0.73 in the larger format (2000g).
In other words, it has a price similar to Optimum Nutrition's Gold Standard and a value much higher than Myprotein's Impact Whey, both superior to Xcore Nutrition's product.
Is expensive? It's cheap?
If we compare to MusclePharm's Iron Whey it's cheap.
If we compare it to some of the good protein supplements we've already reviewed here, like Prozis 100% Whey Concentrate, a Myprotein Impact Whey or even to 100% Gold Standard from Optimum Nutrition it's expensive for what it offers.
Where to buy?
You find this supplement available here and you can still use the code GVIRTUAL to get 10% discount.
When we read a brand declaring that its product is the best on the market, and that the competition doesn't even come close, we expect quality.
This is not the case with the 100% Whey Hydro Isolate.
This supplement with “ISOLATE” in giant letters on its packaging is not even superior to a concentrated protein supplement.
As positive points we can highlight the low values of carbohydrates and fats, and the addition of BCAA's ends up preventing this supplement from becoming a Whey Prime.
It is a mediocre whey protein supplement, which tries to sell through marketing and not quality, not being the worst in its category, but also being very far from the top spots.
*translation of the official website
**A whey supplement has an average of 1-1.5g of Glycine, so if this product had 1.14g of Glycine, the protein value would be 70.21g.
*** Rounded figures.